We have no doubt there are thousands of people we could assist out there, but equally we know one of biggest difficulties will be finding them! Almost no one knows we exist, we have no brand recognition and so finding people to help will be a struggle.

Therefore we will have two distinct routes-to-market: Direct, and Indirect. The Direct route will exist when people come direct to us for support, the Indirect route will be when we partner with other charities who will connect us with help-seekers. Our first charity partnership is with Young Enterprise.